about apt institute.
apt institute is a non-profit organisation founded in 2013 by the artist pension trust® in response to the need among contemporary artists for global exposure and recognition of their artwork.
brand development & launch.
justin played an integral role in developing the concept, branding and marketing strategies for the organisation. his projects included overseeing the web design, video production, marketing collaterals and infographics for the new non-profit startup.
With over 10K artworks to catalogue from over 2500 artists, the development of the website was a unique challenge to conquer. The primary goals were to facilitate artwork loans. The UX required deep search capabilities, online profiles and a seamless request to loan process.
The following three clips showcase the marketing efforts devised to promote the services of the brand and communicate the benefits of the Institute. Justin led the project in all facets from script writing to coordinating global screen talent, editing to production.