Photographer & Filmmaker
With over 2 decades of experience in the creative field, his versatile talents as a Visual Storyteller often sees him donning the hats of photographer, filmmaker, online publisher and digital marketer, in and out of his role as Creative Director.
A native of Stockholm, his work has taken him all over the world, where he’s worked with some of the biggest brands of our time, including Dior, Guy Laroche, Nina Ricci, Absolut Vodka, Porsche and Bentley, to name a few. He’s lived and worked in the visionary hubs of Paris, New York and Berlin ﹘ adding to his internationally diverse portfolio every step of the way.
Per’s attraction to entrepreneurial creativity and new media keeps him busy with an assortment of projects, including:
Founder of theLAB-berlin ﹘ an artist collective that works with clients to deliver digital storytelling solutions
Publisher and Creative Director of 11horses ﹘ an online pop culture magazine
Contributing Editor to urban culture platforms such as MG magazine and Cool Shaker
Currently based in Berlin, he thrives on the unique, cosmopolitan and decidedly urban atmosphere the city offers in abundance. Per is highly sought after as a vibrant and enthusiastic speaker and educator by top schools such as Fotoskolan STHLM & Berliner Teknische Kunsthochschule.
For a snapshot of Per’s creative process behind the scenes:
teaming up with celebrated fashion designer michael sontag, per orchestrated the event as three distinct parts interconnected by the simple but innovative use of qr codes. a life-size print of natasia koechy wearing an elegant green dress by sontag on the wall revealed a qr code on her leg, linked to an online video. natasia also stood next to her picture in real life with a faux tattoo of the same qr code, which viewers scanned to watch the same video. as a result, people were interacting with both the print and model, scanning, watching and sharing the video the entire time.