About The Client.
Porsche Design is one of the most renowned design houses worldwide and has been highly decorated by several international institutes.
Porsche creative director thomas steinbrueck commissioned per to shoot the porsche design fashion collection fw2012 “the square”, inspired by the bauhaus movement in architecture.
Kulturspace creative director per zennström brought a refreshing kind of sophistication to the images via an innovative and unusual light placement.
the lights were kept very, very low - in fact, flat on the floor. as a result, he managed to mimic the ambiance of an la-style pool party at night - stunningly classy with understated elegance befitting the luxury brand.